I saw this on the counter of a liquor store on the corner of Santa Monica and Vine.
One of my pet peeves is incense. I won't even go into a store that smells like it, no matter what they are selling, and how badly I need it. Take a note shop keeps, I'm a valuable consumer with literally TENS of dollars in expendable income!
(I'd insert about 50 jokes about this here, but I don't want to insult your intelligence by acting like you couldn't just make them up yourself. I.e., I bet it smells like desperation mixed with blah blah blah, or I'd rather have incense that smells like Brian Austin Hasslehoff, etc.)